Gaining 20 pounds of muscle is
NOT impressive if 15 pounds of that is on your butt, thighs, and waist.
Why Simply Gaining XX Pounds of Muscle
"Wherever it Winds Up"
I decided to price this
slightly less than the going rate of just one session with a personal
trainer. At my gym and the majority of the gyms I have
belonged to in the past, the rate for just one session is $50. So I
decided to price this package at $47.
Gaining untargeted muscle is easy and over-rated. The problem with following the standard advice of
concentrating on the "big 3" lifts (squat, deadlift, and bench press) is that
it will most likely create a terrible looking, bulky physique.
So even 100% pure muscle gains, can ruin your look if the muscle is added to the wrong places on your body.
the video shows...adding muscle in the wrong places creates a rounded
"curvy" look. As a guy you are not aiming for an hour-glass figure.
Simply chasing a muscle gain number is a nearly guaranteed way to kill
you chances of a lean and angular physique.
In fact, a little bit slim is better than overly muscular and blocky.
Think about that for one
second. Wouldn't you rather look more like Jude Law versus a bloated
looking professional wrestler in the WWE?
see, even if you are a little on the slim side you can still look "cool" and hip. You can wear designer clothes. You can look "GQ", etc.
…but if you put on too much muscle on the wrong places you get that
“cheesy” meat-head aura...and that is not a place where you want to be.
Most women are repulsed by guys who are "overdone" !
...But these same women love the right amount of
muscle. Some examples of this are Taylor Lautner, Cam Gigandet, Brad Pitt, Will
Smith, Dwayne Johnson (now he has slimmed down), Hugh Jackman, etc...
realize that attracting women isn't the only reason to put on muscle,
but it is most likely at least part of the motivation to attaining a
nice looking physique.
...But Where You Gain the Muscle is Just the Beginning.
There are two types of muscle growth that affect the look of a muscle. Sarcoplasmic Hypertrophy:This is growth caused by the increase in fluid (sarcoplasm) within a muscle cell.
This is a fast way to increase the size of a muscle, but since
sarcoplasm is a fluid and can't contract...it won't make the muscle
significantly stronger. Myofibrillar Hypertrophy:This is actual muscle fiber growth.
This adds a lot less to the size of a muscle than sarcoplasmic growth,
but since muscle fiber can contract...it will make the muscles
significantly stronger. Have you ever seen a muscular guy with large, but almost "puffy" looking muscles? This is a common problem I see in almost every gym I visit. Here's a video explaining how to avoid this...
(As the Video Explains) Getting the proper ratio of both types of growth creates the ideal "look" of your muscles.
trainers will tell you that muscle definition is simply a matter of
gaining muscle and then losing body fat to reveal that muscle. They
have the right idea, but this is just part of the puzzle.
<---Someone who focuses on the proper ratio creates full, dense looking muscles. Too much sarcoplasmic focused training? This creates that large "fluffy" look. The muscles look doughy and rounded -not- sharp and angular.
Too much focus on myofibrillar training? This creates smaller dense muscles. Although the muscles are hard and angular, they tend to be undersized. Both types of muscle growth have their place if you want to create a sharp looking lean and muscular look. ...if
you simply lift to put on muscle, then you
are just hoping that your physique winds up looking the way
you want (I don't like to leave things up to chance).
of hoping the hard work will pay off, you should do everything in your
power to give yourself the best shot at the ideal outcome.
So How do the Guys in Hollywood
(Taylor Lautner, Cam Gigandet, Brad Pitt, etc) Get that Ultra-Lean Look...Where it Appears as if Their Skin is Shrink Wrapped Around Their Muscles?
The majority of trainers will tell you that it is just a matter of reaching a low body fat percentage. They are only partially right...
When you first get lean, your skin lags behind a bit and has to catch up to your new body size. This is a big reason that a lot of people who try to get lean for summer actually look their best in July or August instead of June.
a video explaining a better way to ensure your skin is
shrink-wrapped around your muscles, maximizing your muscle
definition (a technique Taylor Lautner stumbled upon by accident getting ready for "New Moon").
if you have gone into summer and the muscle wasn't as sharp looking as
anticipated, you can bet that loose skin was part of the issue.
<---Here is a good example of the "shrink wrap" effect. Often times guys will look defined in the gym because of a temporary pump which tightens up their skin.
The problem with this approach is that once that pump goes down, their skin is a little loose...
...and they don't display that same amount of muscle definition outside of the gym.
you look much better in the gym than you do at the beach, or if you
only have nice six pack abs with strong over-head lighting...then I
guarantee it is most likely a result of loose skin.
This loose skin makes the difference between "sort of" toned and absolutely shredded.
to Ensure That You Add Muscle in a Way that Dramatically Enhances Your
Appearance...and Allows You to Create the Exact Look You Desire?
Well the tips in the 3 videos above are just scratching the surface. Before I go any
further, I should probably introduce myself...
name is Rusty Moore and over the past 3 years I have run one of the
busiest websites on the Internet focusing on the lean "Hollywood Look".
While I respect and constantly learn from dozens of fitness trainers
and fitness authors...
simply believe that nobody has had the same laser targeted focus on the
"Hollywood Look"...as I have.
Tens of thousands of people have tested my methods with phenomenal
results (when it comes to getting lean). It has been very rewarding
reading all the positive testimonials from both men and women. ...but I mainly just focused on losing body fat and increasing muscle
density without increasing muscle size.
(I knew someday I would need to talk about gaining muscle in a way that didn't ruin the physique...but I also knew that this would take 50+ pages to properly explain).
You see...the mainstream methods of gaining muscle mass are backward if you want that lean, "hip" look. Just go into any gym and take a look at the personal trainers. Do most of them have the look you are after?
Probably not. Obviously there are some great personal trainers, but the
masses are using extremely outdated and ineffective methods at building
muscle in a strategic way. I needed to do something about that...
Impact Muscle Building"
This is a 72 page course dedicated to advanced techniques in gaining
muscle in a way that creates a sharp physique with hard, full muscles.
There is nothing "cookie cutter" about this course.
It isn't a rehash of what you already know.
(If that was the case I wouldn't have bothered writing this)
...the goal with this manual is to teach you exactly the variables that
you need to tweak to get the exact look you desire.
I have included a detailed 3 phase plan, where each phase "builds upon"
the previous phase...creating a razor sharp physique by the end of the
Here's a video
which explains the "Synergistic Effect" of the 3 phases...
Free Weights, Body Weight, etc. Whatever You Enjoy...
Favorite form of Resistance
Do you prefer machines over free-weights? Do you
like a mix of body weight exercises. Do you like to workout with
resistance bands? Are you into kettlebells? The cool thing about
this plan is that it allows flexibility of both exercise selection as
well as the type of equipment you can use.
Don't fall for the
myth that it takes "free weights" to gain muscle and get ripped!
I like using free weights, but I am not so narrow
minded to believe that this is the only route to a great physique.
There have been countless examples of people getting in outstanding
shape with a variety of different methods of resistance. Here are a
Robert Downey Jr - Used a machine
called "The Vortex" to gain muscle and get ripped for his role as Tony
Stark in Iron Man 1, Iron Man 2, and Sherlock Holmes. This is a cable
machine with adjustable weight stacks for resistance.
Taylor Lautner - Worked out with
a mix of free weights along with resistance bands to put on muscle for
his role as Jacob Black in "New Moon".
Cast of the Movie "300" - Used a
mix of free weights, kettlebells, Crossfit intervals, body weight
training, etc. These guys used a little bit of everything (but did a
brutal workout that anyone with a life would be unable to sustain).
Daniel Craig - Used more of a
basic free weight routine to get in shape to play James Bond in "Casino
Royale" and "Quantum of Solace".
isn't the method of the resistance that matters...it is the volume, set
and rep scheme.
I don't care if your personal trainer swears by seated dumbbell
military presses -or your best friend thinks standing barbell military
presses are the way to go. They both work your shoulders.
Alternatively, you could do the Nautilus press, Hammer Strength, or
even lift a log over your head (Rocky IV style).
I am not here to
tell you what exercises to perform. You like what you like!
Yet I did create an ebook with countless exercise suggestions for each
This is a 227 page book
loaded with exercise demonstrations for each muscle group (photos
I partnered with a gentleman online who had these exercises spread over
1,000+ pages of his website.
I took that large amount of data and organized it into an ebook with
As an example...Simply click on "Back Exercises" to get a list of 39
exercises that work your back. Click on the individual exercise to get
taken to a page in the book with photos and a full description of that
You will never run out of exercise ideas to target any particular body